ARt

UX Design

ARt is an integrated solution for the Metropolitan Museum of Art that combines art and technology.

Tools

  • Photoshop

  • Illustrator

  • Sketch

Problem

Finding an innovative way to integrate AR technology without using a secondary app.

Solution

Integrating Google’s new AR and art web platform with the Met’s website to increate international outreach and web traffic.

Past

  • MediaLab (Digital Research and Development hub at the MET) launches a MET app

  • Hope to encourage remote users to visit the museum in person and on-site visitors continue their experience even after they left the physical space

Present

  • The digital team removed the MET app not even a year after launch due to low traffic

  • Low traffic was caused by the app’s stationary limitations of only being used in the museum

  • The highest traffic was through their mobile site which led the digital team to re-vamp the website to increase accessibility of information

Future

  • With the implementation of an AR touchpoint for the MET, the ideal solution would be an app

  • Due to low traffic through their previous app, a new solution had to be found

  • By integrating Google’s new AR and art web platform technology into the MET’s existing website, remote users would have a heightened experience of the MET