Buffalo Wild Wings

Digital Campaign

Buffalo Wild Wings needs to jumpstart late night business to not just take lost share back, but to gain share as traffic rebounds post-Covid. They want to be top of mind and built into people’s routines.

I was tasked with designing OOH assets, social media posts, a landing page, and brand guidelines for my team as part of the visual solution.

Tools

  • Photoshop

  • Illustrator

  • InDesign

  • After Effects

  • Sketch

Problem

Get Alex back to late night at Buffalo Wild Wings by maintaining relevance with his generation (millennial & gen-z) in a post-Covid world.

Solution

Celebrate wins of all sizes at late night.

  • Celebrate: 66% of millennials say a celebration is a top factor in dining out. Let’s give them a reason to celebrate!

  • Wins of all sizes: Buffalo Wild Wings is commonly known as a sports bar where people go to watch their favorite sports team and celebrate those wins. However, a win can also be anything from remembering to take out your trash on trash day to getting that big promotion. BWW is there to celebrate it all and everything in between. 

  • Late night: 75% of millennials go out at night to be with friends or eat good food. Why not do both?