fem(me)

360 Campaign

Fem(me): 360 female empowerment campaign that focuses on the individual impact of female minorities

Tools

  • Photoshop

  • Sketch

  • InDesign

  • Lightroom

  • Illustrator

Problem

  • 52% of women hold management-level professional jobs

  • Only 33 (6.6%) women are Fortune 500 CEOS - Mary Winston is the ONLY woman of color to hold a CEO position

  • 1 in 5 women are senior leaders in corporate America BUT only 1 in 25 is a woman of color

  • 1 in 5 board members are women and only 16% of board seats are occupied by POC

Solution

Create a cohesive 360 campaign that brings to light female minority empowerment that inspires and educates a community of all ages

fem(me) book