Zoo Atlanta

Campaign

Under the direction of Chief Creative Officer Chuck Carrier, I was tasked into creating the visual identity of Zoo Atlanta’s 2023 Campaign “Zoo Something” that included OOH and media.

Tools

• Photoshop

• Illustrator

Problem

Zoo Atlanta wanted to launch a new campaign that would be evergreen and help promote the long-awaited baby gorilla (Willie B. III) that was to be born.

Solution

With “Zoo Something” as the foundation of this campaign, I created a visual identity that still captured the essence of Zoo Atlanta but played with the juxtaposition of human and animal interaction.